What is your Brand Personality?

What comes to mind when you think of the word ‘brand’? For most it is probably Coca-Cola or Apple or maybe even Stuart Baggs – ‘The Brand’ – if you watched the previous series of the Apprentice. Love him or hate him, he certainly made sure you didn’t forget him. But what does having a strong brand presence mean?

I recently went to see Phil Askew who is a Brand Discovery Coach and he is excellent at unlocking who we are as a brand, either professionally, personally or both.

Transform Life Coaching’s brand personality is all about passion for life, knowing your self worth and believing you are capable of change – no matter how challenging it might seem today – tomorrow can look different if we just face up to our fears and be true to ourselves as to what we really want from our life.

In essence I work with busy women to put them back in the driving seat. Women often feel they are either in the passenger seat with their partner driving, or in some cases even in the back seat with very little control of where their life is going. I am passionate about women knowing their self worth and that they are capable of change in all aspects of their lives.

If any of you are thinking about brand discovery or know of anyone who has their own business and wants to improve their brand strength then I can honestly say a morning with Phil will be worth so much more than the fee you pay him. He has such an open and approachable manner and his creative background and knowledge of current technology will definitely take you further down the line than you are today with your brand strength.

I have included a link to a recent interview Phil had regarding his brand coaching.